Wednesday, November 21, 2007

Enter into the world of case interviews

The recruitment process at ISB has begun with the international recruiters having started their early stage interviews. To handle the interviews properly and be prepared for the arriving domestic placements, people are working overtime to patch up the gaps. In the phased transitions from one level to next, our batch has entered the phase of ‘Case Interviews’ preparation.

We are trying to structure our thought process for approaching the business problems. So for a hypothetical case situation of client’s decreasing profits in an expanding market, people began with a response of ‘increase the advertisements, handle the unions tightly and launch new product’. While initially it was difficult to convince the interviewee amongst us that the response was not really that structured, the situation has certainly improved over time. Today the responses have become more organized and the omnipotent 4P’s, 3C’s and Porter Models have begun to mean something for the first time. No doubt some alumni have been helpful in this slow process of gradual improvement. However, there is a long race ahead.

At ISB we had a big gathering last week for the TiE ISB connect; entrepreneurs and Venture Capitalists attended the same in good numbers. We have also started working for the forth coming ISB Leadership Summit (ILS), the flagship event of ISB with a theme India – Fostering Sustainable, Inclusive Growth for this year. The list of the speakers for the various tracks in being finalized by the respective clubs and logistics arrangements are being planned. I will write something more as we proceed.

And I managed to steal time to write this post, after writing three end terms exams for the fifth term in last two days (that meant had 2 continuous night outs) and with one more exam to write on this Thursday.

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